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Deadly mistake of On-Page SEO – Website is losing rank

On-Page SEO (OnPage SEO), many of us view this matter lightly. When designing a website, we only give importance to the design, but we should keep in mind that in addition to the design by following Google’s Webmaster Rules.

And that’s why many times people tell me “I’m doing everything right, then why isn’t my website ranking?” Most of the time, I get requests for  analytics on this website.

The funniest thing is, when analyzing the site more than 80% of the time, I find that the on page SEO of the site is not right. I have seen and seen that from the site redesign to the premium theme, the premium logo, even a good amount of Amount backlinks, the main structure of the site did not pay much attention to the SEO. That is why ,after investing about $ 1000 behind the website and the site owner did not get the desired result.

So today I’m going to talk about some of the deadly mistakes of On-Page SEO and give you ideas on how to fix this mistake. So let’s get started.

1.Do not use the correct page titles

The most important part of a page is the title of that page. It is through this title that the search engine captures the idea of ​​the entire content, as the most important part of OnPage SEO is the title tag.

The correct rules for making a Title Tag

  • Titles need to be created between 50-60 characters, otherwise the ellipsis (…) will come out.
  • Title must contain the main keyword of your page.
  • Create meaningful and interesting titles.
  • You can keep your brand name with the title.
  • You can use the hyphen (-) or pipe (|) sign as the title separator.

2.Not using the correct page URL

The URL of the page and you have to optimize properly, otherwise you will suffer loss from both the user and the search engine. This is because the URL is considered one of Google’s ranking factors.

  • The correct rules for generating URLs
  • URL should always be short.
  • URL pages are better to do with the main keyword.
  • Must create a meaningful URL.
  • It’s best not to use numbers in the URL.
  • Use the hyphen (-) sign as the URL separator.

3.Not to emphasize meta descriptions

Unpaid meta descriptions (meta description) are a negative signal for SEO. One study found that 25% of blogs published online do not have e-meta descriptions. That means meta descriptions are not given !!!

Click Through Rate (CTR) can be reduced if you do not provide meta descriptions. The reason behind this is that the reader gets a detailed idea of ​​what your post is about by reading a meta description. Therefore, before publishing the post, the meta descriptions should be given properly.

The correct rules for creating Meta Description

  • Meta Description 150-160 characters must be entered.
  • The main keyword should be placed in the Meta Description.
  • Must create meaningful Meta Description.

4.ALT Text is not allowed in the image

We all want to get a traffic from Google search results. But did you know that beyond the original search results, a good number of visitors from image search come to the website. 26.2% USA, search through Google Image Search.

If you do not correctly ALT tag the image uploaded in the post, then your image will not be at the top of the search result as in the image search, which is why you will lose some valuable traffic. Therefore, before publishing a blog post, one must be careful whether the ALT tag is correctly (optimized for keywords) in the image.

The correct rule for writing an ALT tag

  • ALT tag should always focus on keywords.
  • Use space e as word separator in the ALT tag.
  • No sign should be used in the ALT tag.

5.Do not use the Heading Tag properly

The Heading Tag is commonly used to refer to an article in search engines and visitors. There are 4 Heading Tags in total, H1-H6.

The highest priority is given to the H1 tag, and then it gradually decreases in importance.

Heading Tag is the proper rule of writing

  • The title of the page must use the H1 Heading Tag.
  • It is best to use the H1 tag only once on a page.
  • It is better to tag the important headings in your page in the H2 / H3 tag.
  • In this case, the H2 / H3 tag can be used more than once.

6.Internal link / external link

When you write a blog, there are two types of internal and external links. If you notice each of my blog posts you will see the internal links as well as the external links I do.

The correct rules for linking

  • When linking, keep in mind that the content of the Destination page is relative to the Anchor Text.
  • In the case of Internal Links keep attribute links, Do-Follow and External Links in case of Attribute keep attribute No-Follow

7.Not having a mobile friendly design

Website optimization is now considered one of the most important ranking factors for mobile. The reason behind this is that there was a time when Google Desktop and mobile versions would index the webpage 2 times for 2. But Google has announced through an announcement that they will index the webpage for mobile only from now on which Mobile First Indexing will go for the desktop view. Now if your website is not mobile optimized then this is a very big negative sign for your website’s ranking up.

According to Google, 52% of search comes from mobile, so your website must be Mobile Friendly.

You can check whether your website is mobile friendly or not. Check your site by clicking on the link below.

 https://search.google.com/test/mobile-friendly

8.Slow page loading speed

We all know that the loading speed of the website is as good as the website. I mentioned earlier in a post that if a site is not opened within 3 seconds after clicking on a website, 10 out of 7 visitors press the back button. That is, 10 out of 7 people do not visit this website. As a result, the bounce rate of the entire website increases. And if the bounce rate is too high, then the website will have the possibility of eating a penalty or losing its rank.

According to Google, 53% of users leave your website, if the page takes more than 3 seconds to load. So your website’s loading speed must be fast.

Check your site by clicking the link below to know the loading speed of your website.

Https://gtmetrix.com/

Deadly mistake of On-Page SEO

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