Snapchat was first launched in 2011, it was mostly targeted towards teens. But over the years, Snapchat has evolved into a powerful business app, providing plenty of opportunities for brands and marketers to reach a unique set of audiences.
Snapchat currently has 166 million active users, who use the app to keep up with friends, family, events and to update everyone on what they are doing. Many brands have started advertising on Snapchat so that they can reach a highly engaged audience, who stay connected at all moments of the day.
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The Snapchat accounts featured in this article have one thing in common. They have a bottomless understanding of how the platform works. As a result, they know precisely what type of content will resonate with Snapchat and engage them regularly, increasing their impact.
Needless to say, marketers can find lots of fresh content ideas and inspiration from these Snapchat maestros.
Here are the 10 best Snapchat accounts – entrepreneurs, brands, and influences – all you need to follow for marketing inspiration.
Gary Vaynerchuk is a serial entrepreneur and best-selling author. He is currently the head of his own digital marketing agency, called WeyenMedia, working with top brands such as Budweiser, Pepsi and Toyota. In the past, he has invested in companies such as Twitter, Snapchat and Uber. He is one of four mentors in the reality show Planet of the Apes along with Jessica Alba, Gwyneth Paltrow and Will.I.Am.
Follow Gary Vaynerchuk on Snapchat to learn how to build his personal brand, as well as great motivational tips to succeed in entrepreneurship.
HubSpot is a perfect example of a B2B brand that has successfully built an audience on Snapchat. Founded by Dharmesh Shah in 2006, HubSpot makes the best use of all major social media platforms to educate and entertain its target audience. Snapchat is no exception.
HubSpot uses Snapchat as a recruiting tool for marketing as well as to show its work culture, inbound philosophy and employees.
If you are experienced in SEO or PR, you have probably heard of Help a Reporter Out (HARO) founder Peter Shankman, a service that connects journalists and bloggers with influential and thoughtful leaders.
Shankman uses Snapchat to share his knowledge on PR and social media marketing.
Justin Kahn was one of Twitch’s original co-founders, a leading video platform and community for gamer that was acquired by Amazon for $ 970 million.
You can follow Justin Kahn on Snapchat for Entrepreneur Insights and step back to launch new companies.
Noah Kagan is the founder of AppSumo. He was also employee on Facebook and director of marketing at Mint.
Follow Noah Kagan on Snapchat to gain insight into development hacking and social media marketing. In quintessential Noah Kagan fashion, his posts demonstrate his amazing sense of humor.
Cisco is probably not the first brand that comes to your mind thinking about Snapchat. After all, why would a networking and telecommunications technology company want to take advantage of Snapchat? In this case, it is not meant to showcase their highly sophisticated products, but to showcase their unique work culture.
Following Cisco on Snapchat is a must for B2B marketers who want to take advantage of social media, but are unsure what to show. If you can’t get people excited about your products or services, then think about other interesting aspects of your organization.
If you watch Shark Tank, you may be familiar with Chris Saika, where he often appears as a ‘guest shark’. Sacca is one of the most prominent businessman in Silicon Valley. He has invested in technology companies such as Twitter, Uber, Instagram and Kickstarter.
Follow Chris Sakka on Snapchat to get business tips and information from one of the Silicon Valley’s leading chancellors.
Amazon uses Snapchat to share exclusive promotional codes for amazing deals, especially during the holiday season, and to create a sense of exclusivity for its Snapshot followers.