Snapchat, the disappearing messaging app, has probably started as a novelty for centuries. But with more than 150 million daily users, and brand new advertising tools such as Geofilter and Sponsored Lens, Snapchat has become a useful network for brands to engage with followers.
Here is a list of tools for marketing a brand on Snapchat. There are tools and resources to run campaigns from Snapchat and third-party companies, measure results, connect with influential people, and build after Snapchat.
Tools from Snapchat
Snapcode. A Snapcode is a Snapchat-style QR code. Create a customized snapcode for your brand. IOS and Android phones will open inside Snapchat after scanning the snapcode from the app’s camera. Snapcodes is a fun and creative way for businesses and other sites to promote themselves and their content, beyond a standard URL.
Discover Browse through channels from top publishers who curate daily content. View live stories from an event, view local stories, and more. Press and hold on a channel icon for a quick summary of what it has to offer. To see that channel on the screen of your stories every day, tap Subscribe.
Snap Ads Snap ads provide mobile video ads with the option of adding interactive elements. Snap ads begin with 10-second vertical, full-screen video ads that appear in the context of other snacks. You can give Snapchat the option to swipe upwards to see more, exposing extended content, such as a long-form video, article, app install ad, or mobile website.
Geofilters. Businesses and individuals can purchase on-demand geofilters for their event, business, or a specific location. Upload your own, or use a template to get started. Choose a time and set a geofence for your geofilter. Submit your geofilter and review it within one business day.
Sponsored Lens. Sponsored Lens – Here’s the PDF overview – Provide a creative way for brands to make an impression while providing interactive fun for users. Users take video selfies and overlay images. The lenses are made by Snapchat in partnership with the brand, and only 100 campaigns have been run, largely since the ad format began in October 2014. As a result, lenses are currently out of reach of small and medium-sized businesses. But the design of the format should be more accessible to brands. And the popularity of the interactive format is a lesson for all brands. Taco Bell’s Cinco de Mayo campaign alone was viewed 224 million times.
Third party tools for snapchat
Snaplytics. Snaplytics is an analytics tool for Snapchat. Know which of your marketing efforts are working on the platform. Snaplytics features brand analytics, publishing and stories management and competitor analysis on Snapchat. Compare multiple Snapchat accounts, schedule stories ahead of time and get actionable metrics and insights. Price: Free for a Snapchat account. Premium plans start at $ 29 per month.
The Ultimate Guide to Snapchat Marketing From AdEspresso, this is a comprehensive guide to marketing on Snapchat. It is a good resource for small businesses who are interested in starting campaigns on the platform. Get a detailed description of platform features, links to tutorials, a variety of brand campaign examples, and a large list of trades on Snapchat.
GhostCodes. Ghostcode is a resource that helps brands develop their Snapchat channel and connect with relevant Snapchat creators and affected people. Explore Snapchat through dozens of categories and thousands of interests.
Unofficial Snapchat button. Use this generator to create a button to promote your Snapchat account. Once you are happy with how it looks, copy and paste the code generated on your website, where you want the button to appear.
SnapchatGeofilters is a place to discuss, share, critique and suggest Snapchat Geofilters. Submit Geofilter, get a list of Geofilter Design Services, and more.
Snapchatters. Snapchat is a curated list of Snapchat users and their stories, intended to add followers to Snapchat. Snapchat is presented by anyone, and is best added to the list. Snapchat featured are primarily solo producers without editorial teams. Snapchatters is a good resource for examples of effective content from no-budget productions. Snapchatters blog is on Medium.
Peek out Peak Snapchat is an app to discover and follow creators. Follow your favorite creators on Snap to Peak. Discover the best and most popular Snapchat Stories content. Searched on Snapchat at Peak.